DeKuyper has always been a tool the consumers need to create a cocktail. And that is its function—an ingredient. But its high-quality character is essential for a well-balanced cocktail. Enter my team’s creative solution to gain more brand recognition for this product many already had on their bar. DeKuyper: The Heart of the Cocktail. We featured imagery of a flavor morphing into a delicious cocktail, with messaging reminiscent of the instructions of a recipe to emphasize the importance quality flavor has on the final outcome.
