As long-term supporters of the LGBTQ+ community, EFFEN Vodka works with social causes that celebrate diversity and intersectionality and level-up the playing field for every group regardless of race, gender, sexuality or cultural background. To support this, they partnered with non-profit organization, Allies in Arts to support the community.
Co-leading the creative for this effort, we partnered with the very talented Chicago-based street muralist Sam Kirk to develop a new addition to EFFEN's collection: the EFFEN Pride 365 edition. The bold, vibrant design embodies shared values of living proud and loud. For every bottle made they gave $1 to Allies in Arts. Now that’s definitely worth celebrating.