The Cocktail Project Content

TheCocktailProject was created to demystify the world of cocktail making for consumers. It features hundreds of recipes but also tips on how to make cocktails.  

Designed to engage the knowledge-hungry consumer, these videos are a few from a 9-part series that goes beyond simple recipe sharing to showcase the tools and techniques home bartenders need to take their cocktails to the next level. To lend an air of expertise to the content, we partnered with some of Chicago’s top bartenders to chat about their favorite tricks of the trade. This welcoming approach educates and entertains consumers, empowering them to feel more confident as they try out the vast array of recipes on The Cocktail Project. The series was supported by periodic social posts to drive consumers to the videos on the site.